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epicenter, one of the many wired blogs, has an interview with troy young, the chief marketing officer of videoegg, with respect to youtube’s latest advertising adventure. as troy mentions, youtube’s move is nothing new. videoegg has been doing invideo advertisement overlay for a while now and has already managed over a hundred campaigns for companies like apple, fox, paramount, and so on.

what’s more interesting is that youtube might be infringing on a potential videoegg patent.

Wired News: OK, but what about a formal business response?
Young: Well, we filed a patent on it a while back.

Link to VideoEgg patents on file

Wired News: Do you plan to take action to protect the patent? What was the patent specifically for?
Young: The patent has been applied for, who knows where that will go. The patent was for invitation-based video advertising… the overlay, pausing the video, bringing up the advertiser video…

Technorati Tags: wired, blog, epicenter, troy young, videoegg, youtube, apple, fox, paramount, patent