we first learned about the nbc universal and news corp. partnership with aol, msn, myspace, and yahoo! to try and check the google-youtube threat back in march, but it wasn’t until today that they picked out a name for the venture. you would assume that since it took them 5 months to do so, they would come up with something totally mind-blowing but that is sadly not the case.
the name they have chosen is ‘hulu’, which can mean thunder, hair, butt, old, cease, desist, and a couple of other things that are just as unrelated to the venture itself.
Why Hulu? Objectively, Hulu is short, easy to spell, easy to pronounce, and rhymes with itself. Subjectively, Hulu strikes us as an inherently fun name, one that captures the spirit of the service we’re building.
that said, the service does promise to have some excellent programming.
At launch, full episodes and clips from current hit shows, including Heroes, 24, House, My Name Is Earl, Saturday Night Live, Friday Night Lights, The Riches, 30 Rock, The Simpsons, The Tonight Show, Prison Break, Are You Smarter than a 5th Grader and Top Chef, plus hits from the studios’ vast television libraries, will be available free, on an ad-supported basis, within a rich consumer experience featuring personalized video playlists, mashups, online communities and video search.