yahoo! kickstart: business networking with a social twist

unlike other professional networking sites (like linkedin), yahoo has prepared a concept of a business networking site that will be truly social.

the business networking space has plenty of options for you to choose from but where yahoo’s network will be different is that it doesn’t necessarily help you directly get in touch with the upper management at potential employers or people in your industry that you would want to collaborate with. instead, yahoo! kickstart is focused towards a much younger market and helps connect college students with alumni at companies that interest them.

the concept already exists at many colleges and universities but is done manually, on paper and by phone, rather than through an online social network. for example, when i was going through recruiting and was thinking about applying to jp morgan, my career advising and planning services office flew in two recent graduates from our college who were working at the company, to come and talk to all potential applicants about the application and selection process, their work environment, how they manage their social lives with work, and lifestyle in the city. yahoo! kickstart takes this entire process online.

from what i’ve seen of the network so far, it seems that yahoo has created a great cross between linkedin and facebook. the site takes the individual and resume-based profiling feature from linkedin while looking more like facebook in terms of networking, group creation, company profiling and so on. just like facebook took the traditional paper-based college facebook online, yahoo! kickstart could be a stepping-stone from facebook to monster or career builder and finally linkedin.

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