you know what i hate about weekends? after a day of spending time with friends and family i want some down time with my rss reader, and all my favorite bloggers have decided to take the day off. the problem isn’t so bad on friday but it gets much worse as we approach sunday. i can’t blame them for taking the day off, but what i can do is provide a few good reasons to blog on the weekend and the three kinds of posts that can be written.
original photo: zappowbang
blogging on a weekend immediately increases your visibility because not many others are blogging. by standing out in the crowd, you have the following 4 advantages:
1. developing loyal readers: by writing consistently, your readers are both better engaged and taken care of. consistently engaged readers are more loyal readers.
3. getting on digg: what many bloggers don’t consider is that socially driven sites don’t take days off. diggers are always looking for content to submit, digg, and promote. writing on a slow news day might just be your first entry point onto the digg front page.
4. getting links: linking is an outcome resulting from combinations of the above. let me explain (and this will become clear in the next section too): by getting on techmeme and digg you grab the attention of weekend readers and if they happen to be bloggers, they might just send you some link love.
these are some of the reasons to write on the weekend. after all, what could be better than more loyal readers, more exposure on aggregators and social news sites, and ultimately more links? if i’ve convinced you, here are a few posts you can write:
1. write about writing on the weekend: if you’re going to be writing on the weekend, you might as well take the extra step of letting your readers (and other bloggers) know that you will be writing on the weekend. take an extra step and explain to them why writing on the weekend is a good idea.
2. the link-dump post: the link-dump post is better than not writing at all but is not as good as writing an actual post. by posting relevant and interesting links on your blog you accomplish several things: first, you acknowledge that you’re taking the day off but at the same time you give your readers some other quality content to read. second, it is a great way of letting other bloggers in your niche know that you are reading their content and appreciate it (in fact this may land you some appreciation from them too).
3. the semi-relevant post: the main reason why many bloggers decide to take the weekend off is because they are low-traffic days (they aren’t no-traffic days!). one way to take the day off without actually taking the day off is by targeting anticipated traffic. an example of this (which i have done quite a few times) is writing a post called “5 advertisements that work” (this is for pronet advertising, a marketing blog) and making it just 5 pictures with a paragraph to tie it up. sure it’s a lazy post but its better than nothing and often better than a link-dump post.
4. writing an actual post: maybe you don’t care about who’s not reading, rather you care about who is reading and write an actual post for those readers? or how about I convinced you in the above and you want a good post to receive techmeme or digg attention?
with that said, i hope to enjoy a lot of great content around this time next week!