there has been considerable debate as to which one you should use on your site, a full-text rss feed or a partial-text rss feed. while many people fail to understand the reasoning for why you should use full-text feeds (i.e. there is no loss in page views, and in fact by some measures full text feeds result in higher page views, more comments, and better discussions) many probloggers have embraced full feeds.
the list includes but is not limited to all weblogs inc. blogs (engadget, downloadsquad, tuaw, and so on), all gawker media blogs (gizmodo, kotaku, lifehacker, and so on), and all wired blogs (wired news, compiler, epicenter, and so on). without regurgitating the merits of using full feeds or going into details of how you can offer full feeds while ensuring all the benefits you think you get from offering partial feeds, here’s one thing you absolutely should do if you offer full feeds: advertise them!
you are already going the extra step for the sake of your readers’ convenience so why not let non-subscribers know that you offer the convenience? in fact, most readers prefer full feeds and i wouldn’t be surprised if just advertising full feeds would convert an occasional reader into a subscriber. i know from experience that though subscribers don’t always read your content, they obviously read it more regularly than non-subscribers, and once readers subscribe to your feed, they rarely unsubscribe.
with that in mind, go and advertise the face that you love your readers and offer full-text feeds.
p.s. i offer a full-text feed.