guest post at read/writeweb: alternate reality games: what makes or breaks them?

i’ve written a guest post at read/writeweb on alternate reality games (args) and how to properly use them as a viral marketing tool.

even though i enjoyed participating in them, until recently i hadn’t really thought about what makes them compelling – beyond their premise (i.e. the product they are based around).

read the entire article for 4 things to do and 6 things to avoid when making alternate reality games.

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