hello there! if you're new here and like what you read, you may want to grab the rss feed so you can always be up to date. thanks for visiting!

i’ve written a guest post at read/writeweb on alternate reality games (args) and how to properly use them as a viral marketing tool.

even though i enjoyed participating in them, until recently i hadn’t really thought about what makes them compelling – beyond their premise (i.e. the product they are based around).

read the entire article for 4 things to do and 6 things to avoid when making alternate reality games.

Technorati Tags: alternate reality game, arg, viral marketing, readwriteweb