guest post at read/writeweb: page view metric dying – but what will replace it?

i’ve written a guest post at read/writeweb on the death of the page view as a useful metric.

the problem it seems, arises because there is a disconnect between the advertising industry and the publishing industry. the reason why there is an eternal quest for traffic, not only in terms of unique visitors, but also maximizing page views per visitor, is because advertising networks let you in on the basis of how much traffic you’re generating, and your eventual income is based on the number of impressions (and clicks).

what do you think is the fate of the page view and what will replace it?

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One thought on “guest post at read/writeweb: page view metric dying – but what will replace it?

  1. Reid

    I’m kind of amazed that no one has replied to this yet.

    My personal opinion is that the page view stat was never really alive as a highly useful metric. The page view immediately brings other questions to mind like: how many pages are on the site? How many uniques were there? How many visits have there been?

    The visit (user session) is absolutely best generic stat when measuring a site’s statistic. Everything else requires elaboration. The visit is the only one that stands on its own.

    Reply

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