guest post at search engine land: social media marketing roi – metrics and analysis

i’ve written a post on search engine land covering some basics of social media content marketing, roi metrics, and analysis.

when you take the advice above, keep in mind that businesses cannot succeed in social media without obeying the principles of authenticity, integrity, transparency, and participation. self-serving networking and a singular and goal of promoting your content or service isn’t the best way to ensure success.

read the entire article.

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