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i will be at blogworldexpo 2008, speaking on a panel along with dan gray, michelle naranjo, and scott monty (confirmed so far). We will be covering topics related to establishing blogger credibility and how to be taken seriously on the web.

in order to properly review a product, you have to experience it first hand. how do you get past the gatekeepers and unlock the doors that grant access to people and products? what can you do to stand out from the crowd and achieve true credibility? from software to sports cars, this session shares the lessons learned in over a decade of working the angles, along with perspective from the communications and marketing side of the fence.

if you will be at the panel or at the conference in general and would like to meet up, please leave a comment below or contact me via email with the subject ‘blogworld meet up’.