Blogging is a volume game. The more you post, the more chances there are that someone else will link to one of your posts. (Technorati rank is based on the number of recent links to your blog). The majority of the Top 100 blogs tracked by Technorati post five or more times per day, and a full 43 percent post more than 10 times per day. Meanwhile, 64 percent of the 5,000 blogs ranked lower than 600 post two to four times a day, which is still a serious commitment.
The way I think about it, there are two paths you can take:
- The quantity game: Write a lot of posts and hope that something sticks.
- The quality game: Understand your audience, put thought and effort into what you write, and spend the rest of your energy promoting the content.
You may call it linkbaiting, I call it value blogging. What game do you play?