It’s the Quality, Stupid!

Erick Schonfeld’s discussion of Technorati’s State of the Blogosphere said something quite alarming,

Blogging is a volume game. The more you post, the more chances there are that someone else will link to one of your posts. (Technorati rank is based on the number of recent links to your blog). The majority of the Top 100 blogs tracked by Technorati post five or more times per day, and a full 43 percent post more than 10 times per day. Meanwhile, 64 percent of the 5,000 blogs ranked lower than 600 post two to four times a day, which is still a serious commitment.

The way I think about it, there are two paths you can take:

  1. The quantity game: Write a lot of posts and hope that something sticks.
  2. The quality game: Understand your audience, put thought and effort into what you write, and spend the rest of your energy promoting the content.

You may call it linkbaiting, I call it value blogging. What game do you play?

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9 thoughts on “It’s the Quality, Stupid!

  1. YogaforCynics

    That explains why there are so many short and ultimately meaningless posts on so many blogs. I guess, though, it makes sense for up-to-the-minute political blogs, and, with anything in our modern world, crap sells…

  2. dan

    It has always been about understanding the audience and the quality. Technorati has become irrelevant and it shows even more when they state how much money a blog makes when they get a number of uniques.

  3. Dave Lee

    You’re narrowing it too much. Blogs with short snappy updates work for some topics, but not for others. The secret, I think, is to find the right approach for whatever you’re writing about.

    The trick is just being seen. The quickest way to do this is by posting a lot. But the way to sustain it is by posting less, in a ‘less is more’ fashion.

  4. Andrew Galasetti

    I’m more into the quality game. But it really matters on what you blogging about. If it’s tech news, then quantity is probably best. If you’re writing about personal development or trying to “create” news then quality is best.


  5. Guy Rosen

    Neither of the paths will work if you pursue them exclusively. Write junk 10 times a day and still no one will read it. Write masterpieces once a year and you won’t have an audience.

    Personally, I can’t stand blogs that tip the balance to the quantity path. Our time and attention is limited! I simply cannot keep up.

  6. Bites85

    I also agree that everything is understanding the audience and writing a quality article. M Saleem will soon need your help regarding a big issue.Will email you.

  7. Sheri Fresonke Harper

    I try to write something meaningfull but sometimes I just blank and write whatever comes to mind. It’s hard to remember you can make money off of blogs the way you can make money off of articles. Still learning.


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