Monthly Archives: January 2009

Guest Post at Mashable – HOW TO: Survive a Social Media Revolt

I’ve written a guest post at Mashable disecting the anatomy of a revolt and analyzing Hulu CEO’s response to the community and the lessons learned from the response.

However, the lessons to be learned here are immensely important and it would be a severe injustice to yourself as an entrepreneur, your community, and your investors, if you don’t learn from Hulu’s mistake and Kilar’s response memo.

read the article. (and don’t forget to digg and stumble the original link)

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Guest Post at Kissmetrics: The 8 Most Important Conversion Metrics You Should Be Tracking

I’ve written a guest post at the Kissmetrics blog discussing some of the most important conversion metrics you should be monitoring.

There are hundreds of different ways you can increase retention and conversions, but before you do that, you have to figure out what metrics you should be trying to improve.

To that end, here’s a cheat sheet that will help you determine the most important metrics to track.

Head over to the Kissmetrics blog to check it out.

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Seobook Interview – Interview of Muhammad Saleem, Social Media Expert

After seeing the rapid rise of Tip’d, I figured it would be a good idea to interview Muhammad Saleem, a social media addict who knows social media both from site manager and site participant perspectives. You can follow him on Twitter.

Please check out the rest of my interview with Aaron Wall (and don’t forget to stumble the original post!).

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Guest Post at Mashable: Where Digg Fails, A Success for StumbleUpon

I’ve written a guest post at Mashable discussing how StumbleUpon has managed to succeed where Digg is currently failing.

StumbleUpon bans users that are seen to artificially inflate votes on content because of the terms of use violation, but then offers a viable alternative to those who want to legitimately use the service to cash in.

read the article. (and don’t forget to digg and stumble the original link)

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Check out My Checkout Icon

Google Blogoscoped found some interesting advice from Google’s Checkout blog today. According the blog,

…users click on ads 10% more when the ad displays the Checkout badge.

This is great advice for anyone using Google Checkout and wanting to increase conversions. For more advice checkout Brian’s article: Does Telling Someone to“Click Here” Work?

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