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I’ve written a guest post at Mashable disecting the anatomy of a revolt and analyzing Hulu CEO’s response to the community and the lessons learned from the response.

However, the lessons to be learned here are immensely important and it would be a severe injustice to yourself as an entrepreneur, your community, and your investors, if you don’t learn from Hulu’s mistake and Kilar’s response memo.

read the article. (and don’t forget to digg and stumble the original link)

Technorati Tags: mashable, social media, revolt, social news, social networking, microblogging, digg, facebook, twitter, hulu

I’ve written a guest post at the Kissmetrics blog discussing some of the most important conversion metrics you should be monitoring.

There are hundreds of different ways you can increase retention and conversions, but before you do that, you have to figure out what metrics you should be trying to improve.

To that end, here’s a cheat sheet that will help you determine the most important metrics to track.

Head over to the Kissmetrics blog to check it out.

Technorati Tags: blogging, make money online, e-commerce, conversion, optimization

After seeing the rapid rise of Tip’d, I figured it would be a good idea to interview Muhammad Saleem, a social media addict who knows social media both from site manager and site participant perspectives. You can follow him on Twitter.

Please check out the rest of my interview with Aaron Wall (and don’t forget to stumble the original post!).

Technorati Tags: muhammad saleem, interview, aaron wall, seobook, social media, financial news, tip’d

I’ve written a guest post at Mashable discussing how StumbleUpon has managed to succeed where Digg is currently failing.

StumbleUpon bans users that are seen to artificially inflate votes on content because of the terms of use violation, but then offers a viable alternative to those who want to legitimately use the service to cash in.

read the article. (and don’t forget to digg and stumble the original link)

Technorati Tags: mashable, social media, social news, digg, stumbleupon

Google Blogoscoped found some interesting advice from Google’s Checkout blog today. According the blog,

…users click on ads 10% more when the ad displays the Checkout badge.

This is great advice for anyone using Google Checkout and wanting to increase conversions. For more advice checkout Brian’s article: Does Telling Someone to“Click Here” Work?

Technorati Tags: marketing, conversions, roi, google checkout, copyblogger

I’ve written a guest post at the Kissmetrics blog explaining how you can increase blog value even as your blog’s total revenue decreases.

To help you keep your sanity around the economic downturn and the spending cuts in the ad market, this guide will help you understand and increase value even as your revenues decrease.

Head over to the Kissmetrics blog to check it out.

Technorati Tags: blogging, make money online, revenue, optimization

Here’s a recap of the most active conversations from The Social Media Room.

1. Facebook Connect to Render FriendFeed Useless?
2. Historical Tweets
3. The Future Problem on Music and Social Media
4. The Simple Truth About Digg’s Lack of Profits
5. Rules for Being a Social Media Expert (or Not)
6. 140+ More Twitter Tools

As always, everyone is welcome to join the room and start or join conversations as long as they are relevant to social media.

Technorati Tags: social media, facebook connect, friendfeed, twitter, digg, music, tools

Here’s a recap of the most active conversations from The Social Media Room.

1. What Yahoo! Must Do to Survive
2. Poll: If You Could Use Only One Social Site
3. The Power of Relationships & Influencers

As always, everyone is welcome to join the room and start or join conversations as long as they are relevant to social media.

Technorati Tags: yahoo, social news, social media, relationships, influencers