Guest Post at VentureBeat – Why ‘Viral Mills’ are Content Marketing at its Worst

Business Insider — as well as Buzzfeed, Upworthy, and a growing number of others – definitely show impressive traffic numbers, but are they a good indicator of a successful business?

Virality mills are ultimately reliant on ever-increasing page views to deliver impressions to advertisers and are prey to the same pitfalls as traditional publishers seeking inorganic audience growth. Furthermore, virality mills as a business model are no different from any publisher embracing viral content marketing for audience development – write with the singular goal of widespread exposure with complete disregard for a search acquisition strategy

Read the full post at VentureBeat.

Technorati Tags: , , ,

Leave a Reply

Your email address will not be published. Required fields are marked *