Guest Post at VentureBeat – The Question We Should Be Asking About ‘Record’ Amazon Prime Member Growth

What could’ve caused the impressive spike in Amazon Prime subscriptions, and will these new users stick around – i.e. did Amazon lock-in another $79 million this holiday season due to growth in prime?

In light of all this it should be obvious that while while Amazon may have registered 1 million new amazon prime members, many of them are probably using it to expedite shipping on last minute purchases and are likely to cancel after, and many others are probably taking advantage of months-long free Prime access for students and moms, and will not be paying the annual fee of $79.

Read the full post at VentureBeat.

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