Guest Post at Econsultancy – Native Advertising: The Business of Eroding User Trust?

Perhaps someday native advertising will mature into a viable alternative to traditional web advertising but today it creates more problems than answers.

What matters here is not just the distinction between marketing material or informational content (and the bias the former brings with it), but also how the intent behind the content is communicated to the reader.

Read the full post at Econsultancy.

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