Guest Post at Search Engine Journal – SEO 101: The Only Algorithm That Matters

Google changes its search engine’s ranking algorithm over 500 times a year according to Moz, and keeping up with each change can be an exhausting task — unless you understand the purpose behind the changes and implement a more holistic approach to your search strategy.

Understanding Google’s intentions with these updates will better equip you to create a long-term search acquisition strategy that is progressive instead of reactionary. This approach will work for 99% of publishers and businesses and is meant to specifically cover “on-page factors” for a content-based search acquisition strategy.

Read the full post at Search Engine Journal.

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