Guest Post at The Future Buzz – The No-Nonsense Guide to ROI in Social Media

As a digital marketing strategist it confounds me that even as 2014 is in full swing, marketers, publishers and startups are sadly (still) debating the issue of return on investment (ROI) from social media.

By understanding consumer intent and behavior at each stage of the funnel you can set the appropriate goals (beyond leading the customer further down the funnel), choose the right tools, and use the correct metrics for success.

Read the full post at The Future Buzz.

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