Guest Post at Econsultancy – Why native advertising needs to embrace the narrative

Native advertisements should tell compelling narratives that are tailor-made to contextualize the brand for a particular audience in a way that makes the brand personally relevant to that audience.

Brands understand the native part of the equation – “[contributing] to the experience of the site or platform where it appears” – but they need to learn about and embrace the advertising part of the equation as well.

Read the full post at Econsultancy.

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