Anyone claiming to be a growth hacker today must read Sean’s definition of the term because it strips much of the bull away from how the term is abused today.
We should be encouraging entrepreneurs to start businesses not startups. We should be arguing in favor of premium instead of freemium. We should be fighting for monetization from day one. We should come to terms with the harsh reality that instead of good being the enemy of great, sometimes good enough is simply good enough. Above all, we should emphasize proven, scalable, repeatable and sustainable ways of growing the business rather than trying to hack growth.
Read the full post at Marketing Land.