Monthly Archives: January 2014

Guest Post at Marketing Land – Growth Hacking is Bull

The phrase “growth hacking” has become an incredibly popular buzzword over the past couple of years but what does it really mean?

Not only is growth hacking a meaningless phrase used to rebrand online marketing by the very people who’ve spent the better part of their careers maligning online marketing, but at its worst, it is actually harmful to your company.

Read the full post at Marketing Land.

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Guest Post at The Future Buzz – Your Website is Fat & Slow: Resolve to Make it Faster in 2014

Either you don’t realize it, or you may think the benefits outweigh the costs, but every bit of code you add to your site has the potential of slowing it down. As you’ll see in a minute, this slowdown is eroding your business.

The point of this article is to give you a good sense of the following:

1. Growth in average website size, the primary culprits contributing this, and how this increase in size results in latency.
2. The importance of website load speeds and the wide-ranging impact of latency on the bottom line.
3. Average website visitor expectations and behavior and industry benchmarks.

Read the full post at The Future Buzz.

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