Guest Post at Marketing Land – Grabbing Attention Vs. Getting People To Care About Your Content

Grabbing someone’s attention is not the same thing as getting someone to care — and you cannot force someone to care by manipulating them through a catchy headline.

In simple terms, ask yourself — can I distinguish between a headline from The New York Times and The Daily Mail without explicit context? An informed reader and writer can, and that’s the point I’m trying to make.

Read the full post at Marketing Land.

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