it appears that now that techcrunch has become the de facto source for inside information about web 2.0 companies, products, and services, michael arrington’s site is now expanding into the realm of rumormongering to better compete with the silicon valley gossip rag - valleywag.
the recent post, titled ‘AOL May Kill Their Netscape Digg Clone‘ is full of speculation (based on misinformation) that is presented as fact.
AOL is considering killing off the “Digg Clone” social news site that they launched a little over a year ago at Netscape.com, and redirecting traffic to the Netscape portal instead. One source says it’s a done deal. Another says no final decisions have been made. But the Netscape editorial team is rumored to be completely freaked out, and they are starting to talk to outsiders.
i have been a part of the ‘netscape editorial team’ for a year now and am in constant touch with a majority of the other members of team netscape and haven’t heard a peep of this ‘completely freaked out’ and talking to outsiders business that arrington is talking about.
Just launched this week, there is a new AOL.com site available for the Netscape Community. Over the past year, there has been a lot of feedback regarding some of the features of the previous Netscape.com site that have gone away, and this site hopes to bring some of that functionality back. Check it out!
any objective look at the official information would conclude that rather than shutting netscape doing and redirecting traffic to the new aol subdomain (as the article on techcrunch interprets things) this is more of an effort to please the two different kinds of communities netscape has engendered, the social users and the portal users. after all, the other site is being referred to as ‘a new companion experience’.
here are a few choice quotes:
Tom Drapeau (Director of Netscape)
Umm…. who are all of these sources? I run the Netscape.com social news site now, and I wrote the text that you quoted in your article. The cobrand launch this week was simply an effort to give a place to go for those who desire a Netscape portal experience instead of a social news experience.
The Netscape.com social news team is alive and well, despite your “rumors”, and have extensive plans for 2007 and 2008 which are already in progress. We may exist in a different AOL division than the AOL.com team, but that doesn’t make this a turf war. I am speaking to the editorial team right now, and as they knew this portal was launching weeks in advance… they aren’t “completely freaked out”. Where are you getting these sources/rumors?
If you are curious to know about Netscape.com, e-mail me at tom at newnetscape dot com.
Tom
Marcien Jenckes (SVP AOL Messaging, Community & Voice)
I want to echo Tom’s post. Community has been a core element of both AOL and Netscape since their inception and will continue to be. As the text on the site explains, we wanted to give a more traditional portal alternative to the Netscape users who requested it. You can rest assured that social news will continue to be an important part of what we do.
the team at netscape has been incredibly open to talking to anyone about anything related to the site. it’s sad how infrequently writers take advantage of this openness to conduct research before they speculate.