part 5 in my 10-part series on ’social media and simplicity’ is up.

while it is perfectly fine to write for the social media audience, it’s absolutely wrong to pander specifically to that audience at the cost of your loyal readers. know the difference between the content that is generally useful and relates to your regular audience, and the content you are creating to target an audience you don’t currently own.

most importantly, know the difference between your existing audience and your potential audience, and the relative importance of each.

head on over to freelance switch to simplify your social media workflow today.

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