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according to a report released by mobile media authority, m:metrics, 12.3 million users from the united states and western europe accessed social networking sites from their mobile device in the month of june. 3.5 percent of the users (7.5 million) came from the u.s., while italy, uk, spain, germany, and france accounted for 2.8 percent, 2.5 percent, 2.3 percent, 1.9 percent, and 1.7 percent respectively.

MySpace and Facebook are the top two social networking sites accessed via mobile in both the U.S. and UK. MySpace attracts 3.7 million U.S. and 440,000 UK mobile users. In America, Facebook’s mobile audience is about 2 million, and in Britain, about 307,000. Rounding out the top three is YouTube in the U.S., with 901,000 mobile visitors and Bebo in the UK, with 288,000.

as online social networking becomes an integral part of people’s lives, being able to access these networks while on the go is clearly becoming increasingly more important. not only have these networks acknowledged the need to have mobile versions of their sites, but if the iphone versions of youtube, facebook, and meebo are any indication, it isn’t unconceivable to imagine that these companies will create optimized versions of their mobile sites for more mobile devices and give you the best possible experience based on your device.

this would mean that we can say goodbye to the generic mobile surfing experience and welcome an optimized experience for every mobile device (or at least the more popular devices). not only will this improve the experience of the current mobile users of social networking sites but this will encourage more users to try mobile access. i, for example, stayed away from surfing the generic facebook mobile on my blackberry, and until recently, even on my iphone. but with the new facebook interface for the iphone, i’ve already spent a couple of hours trying it out.