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while social networking and watching video clips are incredibly popular online activities, guess what activity eclipses both of these:

The research and analysis company Parks Associates announced Friday that games are still the most popular Internet activity in the United States. The report, “Casual Gaming Market Update”, found that 34% of U.S. adult Internet users play online games each week, compared with 29% who watch short online videos and 19% who visit social networking sites.

not only is casual online gaming more popular than these other activities, but the industry also has a better revenue model which includes advertising, try-before-you-buy, subscriptions, and micro-transactions, according to James Kai, a research analyst at Park Associates.

that said, the year-over-year growth rate of the casual online gaming industry is 79%, while online video streaming enjoys 123% and social networking is at 46%, which means that gaming sites need to act fast if they are to keep their lead in the long run.