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in the same vein as what the hitwise blog mentioned last week about ‘youtube’ being the new ‘funny videos’, research this week shows that social networking sites are the new ‘chat rooms’.

We found a strong negative correlation between the weekly share of UK Internet searches for “myspace” and “bebo” with “chat rooms” and “free chat rooms” over the past two years. The charts below illustrate this nicely.

here’s a look at the correlation between ‘myspace’ and ‘chat rooms’, followed by ‘bebo’ and ‘chat rooms’.

all this great research is part of an initiative at hitwise to see how consumer search behavior has changed over the past couple of years.

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