netscape’s re-branding shamefully misrepresented as social suicide
hello there! if you're new here and like what you read, you may want to grab the rss feed so you can always be up to date. thanks for visiting!
this morning, tom drapeau, director of netscape, announced the upcoming changes at netscape on the netscape blog.
most importantly, we’ll be providing you the new location for the social news site.
we, as a company, remain committed to delivering a compelling social news experience for our users. this move is an effort to make both the former portal experience and the social news experience accessible so that you can decide which you prefer-or, even better, that you want to participate in both.
we look forward to unveiling a new social news site as soon as possible. the ability to post, comment, rate and share the news that’s most relevant to you is as important to us as it is to you. we will be maintaining an open dialogue with you, our users, so that you’ll be the first to know as soon as we’re ready to pull back the curtains.
[emphasis added]
and this is how the blogosphere reported it:
- techcrunch - netscape digg clone is kaput
- webware - netscape pulls plug on digg clone
- cybernet - netscape’s “digg-clone” calling it quits
- wikinomics - netscape social experiment (digg clone) is dead
- epicenter - netscape ends digg-clone social news experiment
it is incredibly shameful to see how these generally credible sources have thrown both the facts and caution to the wind and gone ahead with stories and titles that express nothing more than their hate for the netscape brand. the true story, as you can see from tom’s statement (that sparked the entire conversation) is that netscape is simply moving the social news site to a new home with a new brand name. everything else about the site will either stay the same (or improve).
disclaimer: i am a netscape scout
Technorati Tags: netscape, social news, social media
September 7th, 2007 at 3:43 pm
It still seems like a weird way to announce the change. I got the, “you people suck and we are taking the Netscape brand somewhere else” vibe.
As for the “new” Netscape site they have launched it looks like a bad clone of the Yahoo portal.
September 7th, 2007 at 4:42 pm
[...] Saleem, a Netscape “scout,” says in his post on the announcement that he’s shocked at how some blogs have mis-reported the news as the [...]
September 7th, 2007 at 4:57 pm
[...] Saleem, a Netscape “scout,” says in his post on the announcement that he’s shocked at how some blogs have mis-reported the news as the [...]
September 8th, 2007 at 9:54 am
Is the Netscape Brand Name In Trouble?…
Netscape is going through some changes and at least one Netscape blogger is unhappy with the way they have been misrepresented in the blogosphere. I think that the basic problem here is that Netscape is changing the identity of its brand name at least …
September 10th, 2007 at 1:10 am
I’m sorry but as long as they do not SHOW any commitment I do not believe any soothing corporate blah blah.