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i’ve written a guest post at gigaom on the future of marketing.

there was a time not too long ago when the business implications of social media were unclear; resistance to it on the part of corporations, therefore, was somewhat understandable. web 2.0 seemed like just the next internet fad in a series of many, and while it was viewed as having value for individuals and enthusiasts, it didn’t seem viable for corporate use. but corporations need to realize that social media is here to stay — and that in it lies the future of marketing.

for more on the future of marketing check out gigaom.

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