i’ve written a guest post at pickthebrain with 6 steps to writing content that readers will retain.
an opinionated piece with a human element should give any active reader more than enough to participate in a discussion while simplicity and brevity will appease the most reflective of readers. furthermore, while visual cues and formatting will attract the visual ‘readers’, retainability through repetition and simplicity should draw the verbal readers to your content.
please check out the complete article for a all 6 points explained in more detail.
Technorati Tags: copywriting, content, retention, readers
You mentioned the “human element.” I’m curious if you think digg is a good place for nonprofits to promote their content? And is so, is “fresh perspective” or “creative perspective” and important element too?