Monthly Archives: August 2007

google’s blogger platform under attack

after facing a complete, hour-long outage last week, bbc news is reporting that google’s blogger platform and the over 34.5 million sites hosted on it are now under attack,.

the attackers are posting malicious entries on the blogs containing links that take the unwitting reader to a booby-trapped download that affects your pc and allows the attacker to hijack it and mine it for data or use it for more attacks.

Security researcher Alex Eckelberry from Sunbelt Software first noticed the booby-trapped links turning up on Blogger on 27 August.

Now many hundreds of blogs on the site have been updated with a short entry containing the link.

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online networking and the professions that use it

online networking is moving beyond just socializing and into the professional arena. from doctors to educators, here’s a look at some of the best professional networking sites and the professions that are utilizing them.

networks for the medical profession

though there are countless networking sites for physicians, doctors, and medical students, sermo is by far the most popular. sermo let’s physicians connect and share observations from their daily practices and ‘challenge or corroborate each others opinions’. this helps people in the medical profession apply the idea of collective intelligence towards better patient care.

related networks: doctors’ hangout, student doctor, doctor networking, social md, clinical village

music-based networks

of all the music-based social networking sites i’ve used, last.fm provides the cleanest, least intrusive and easy-to-use experience. the site tracks your music and based on what you listen to most – locates other artists, albums, and songs according to your preferences. The service let’s you connect with people who share your musical tastes and allows artists and lables to upload their own music to the site and share it with other users.

related networks: ilike, jam now, sell a band, buzz net, sound pedia

networks for educators

there are some older and more established networks for teachers, but yahoo is about to take teacher-focused social networks by storm. yahoo! teachers is ‘designed by teachers for teachers’ to help them connect, create, share, and modify lesson plans for their students. the site is currently not open to public but the private beta preview looks very promising.

related networks: yacapaca, nextgen teachers

photography-based networks

with photobucket, smugmug, zooomr, and many more, the photography-hosting/sharing/networking space is far from under-served. that said, flickr stands out from the crowd and continues to grow faster than the other top 4 combined.

related networks: fotki, fotolog, photobucket, smugmug, zooomr

networks for business verticals

linkedin is the most popular professional networking site and it is also the number one business networking site ( excluding employment search sites like monster, careerbuilder, etc.). the site is maintained in a minimalist yet comprehensive – functional fashion and offers countless opportunities for networking with contemporaries or working in ancillary fields, without compromising your privacy.

related networks: ryze, doostang

this is by no means a comprehensive list of professional networking sites or the professions that have made the leap to online networking. in fact, many professionals continue to use all-purpose networks such as facebook, myspace, and linkedin, rather than focusing on their niche.

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clown co. gets a name and it’s ‘cease’ and ‘desist’

we first learned about the nbc universal and news corp. partnership with aol, msn, myspace, and yahoo! to try and check the google-youtube threat back in march, but it wasn’t until today that they picked out a name for the venture. you would assume that since it took them 5 months to do so, they would come up with something totally mind-blowing but that is sadly not the case.

the name they have chosen is ‘hulu’, which can mean thunder, hair, butt, old, cease, desist, and a couple of other things that are just as unrelated to the venture itself.

Why Hulu? Objectively, Hulu is short, easy to spell, easy to pronounce, and rhymes with itself. Subjectively, Hulu strikes us as an inherently fun name, one that captures the spirit of the service we’re building.

that said, the service does promise to have some excellent programming.

At launch, full episodes and clips from current hit shows, including Heroes, 24, House, My Name Is Earl, Saturday Night Live, Friday Night Lights, The Riches, 30 Rock, The Simpsons, The Tonight Show, Prison Break, Are You Smarter than a 5th Grader and Top Chef, plus hits from the studios’ vast television libraries, will be available free, on an ad-supported basis, within a rich consumer experience featuring personalized video playlists, mashups, online communities and video search.

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facebook moves beyond numbers, towards attention metrics

when i was reading today’s release from facebook, i was instantly reminded of a similar announcement that compete made and that i reported on four months ago. compete had announced that they were moving to a new metric (called attention) for calculating popularity on the web.

attention is a time-based measure, so logically the more time we spend on a site, the more attention we give it. we think of attention as a pie-chart – its finite – so the sites that are increasing in attention over time are performing well along this metric.

facebook has provided more details on an earlier announcement about their new way of measuring the popularity of applications that are ranked in their directory.

currently, the focus is on total number of users, but going forward it will be based on user engagement.

we define engagement as the number of users who touch your application every day (measured from midnight to midnight each day).

these touch points are:
- canvas page views
- link clicks in fbml
- mock-ajax form submission
- click-to-play flash

The number of engaged users is calculated by putting all of these touch points together.

it’s good to see that we are slowly moving beyond absolute numbers and towards interaction-based measurements. as for how this is going to affect facebook applications, the ‘zombies’ application, one of facebook’s most viral add-ons went from 3 million users to 90,000 users in one day.

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how to get things done as a blogger

as bloggers become the quintessential workers on the web, there is a need for a blogger-specific ‘getting things done’ mantra and Leo Babauta has delivered.

it tailors the system to fit the needs of bloggers — and incidentally, can be used in the same way by almost any web worker.

gtd for bloggers: the art of stress-free blogging is a short but incredibly useful read and will help you get more done in less time by collecting information in one unified inbox, processing this information more efficiently, creating a system to organize your life, and accomplish more while worrying less.

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