a reflection on the race to 1,000

there’s no secret that i’m currently ranked number 3 on digg in absolute terms, and ranked number 2 on digg if you only count the active diggers. furthermore, one of my closest friends on digg, and my partner in crime at the drill down (our weekly podcast), reg (zaibatsu) is close on my tail. to that effect, and since we both are currently in the high 900’s, a common mutual friend wrote an article that pushed us in a race to 1,000 front page diggs.

all warfare is based on deception. hence, when able to attack, we must seem unable; when using our forces, we must seem inactive; when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near. hold out baits to entice the enemy. feign disorder, and crush him.

-sun tzu, the art of war

both reg and i are competitive people, that’s part of the reason why we make such good friends. anyway, the competition forced us both to try and get in front of as many eyeballs as possible, and often this meant submitting 4-5 times as many stories in a day as we would otherwise, and at one point 33 submissions in a single 24 hour period (a number that we would otherwise reach in a full week, by keeping our submissions at 5-6 a day).

not only was it hard to come up with that many submissions, but it was obviously, and understandably, very annoying for our friends and other diggers to see the digg upcoming list completely saturated with our submissions. with that in mind, and after realizing that too many diggers simply didn’t understand the playful nature of the ‘competition’ and took it way too seriously (taking sides, etc.) we decided that it wasn’t worth it, called it a draw with me having the lead in absolute numbers and reg having the lead in the successful story promotion ratio.

as a parting gift for everyone observing the competition, both of us decided to submit a special gift for all our friends.


what does this mean? it means that digg is not a competition and it is not a race. digg is about submitting and sharing news that you like and news that matters to you. and by the looks of it, reg and i have some incredibly similar concerns, i.e. the red eyed tree frog.

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5 thoughts on “a reflection on the race to 1,000

  1. 0boy

    Well, it was definitely fun to watch. This is absolutely the best way for it to end. What you guys have done with Digg, showing that it is possible for ambitious, dedicated people to make a difference on one of the most influential websites in the world, it’s just plain enjoyable.

    Shaping minds, influencing opinions, spreading messages, all on a global scale… it’s why many Diggers watch and aspire to make the same type of impact.

    Just remember, it may be a hobby, but it’s one that has sway on opinions and a power to help (or hurt) websites, especially those with a message.

    Digg on, my friends.

  2. Deborah

    Well I for one certainly can’t say it wasn’t fun watching the 2 of you rise to O’boy’s challenge.

    The final outcome just goes to prove the high integrity that 2 of Digg’s top users have. Hats off to both of you!

  3. Mr. BabyMan

    “digg is not a competition and it is not a race. digg is about submitting and sharing news that you like and news that matters to you.”

    Truer words have never been spoken. My sentiments about digg from the very beginning.

  4. webaddict

    Yay, it’s over. No, just kidding I thought it was pretty darn entertaining watching you guys sling around stories.

    I figured something was up with the tree frog story. I thought you two had gone bonkers.

    Anyway, congrats on upholding the integrity of Digg and for making it a fun place to be addicted to. 😛

    – webaddict

  5. Pingback: Who are the Top Digg Diggers?

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